Distribution

A well planned distribution channel ensures successful execution of the marketing strategies. Solar Group has a multi-channel distribution approach encompassing SIS, MBO, EBOs, local distributors and online. We have been the Western India distribution partner for Calvin Klein and Color Plus.

The strength of our relationships and reputation in the real estate industry gives us access to the best retail properties at optimum terms. Today we have over 1000 POS of which over 300 are in tier 1 and 2 cities.

Success Story

Rider & Cartago Sandals
We hold the exclusive marketing and distribution rights for Rider & Cartago Sandals for India since 2016. Rider’s parent company, Grendene is amongst the largest footwear manufacturer in the world producing approximately 250 mn pairs annually (~1% of the global footwear consumption). The distribution strategy in India is based on a multiple-channel approach including exclusive kiosks and stores in malls, large shop-in-shops, key multi-brand outlets and distributor networks for the offline platform and the large fashion ecommerce portals to cater to the online market.

Mineral Fashions
Mineral – the brand was launched in 2011 with a vision to change the norm in western wear fashion for women. Our experience and strengths were applied in designing and executing the marketing, distribution and retail strategy.
Mineral product lines include clothing, handbags and fashion jewelry. These are sold at exclusive outlets, over 120 POS and large fashion ecommerce portals.