A well planned distribution channel not only ensures uniform scaling to penetrate the market, but also reiterates the successful execution of the marketing strategies. Solar Group has a multi-channel distribution approach encompassing SIS, MBO, EBOs, local distributors and online. We have been the Western India distribution partner for Calvin Klein and Color Plus. Having started the journey from retail distribution in 1973, Solar has been the preferred partner of choice for several Indian & International brands in the industrial goods and food industry as well, with brands like BPCL, Ceat Tyres, McDonalds, Bikaji, Jumbo King in the portfolio.
The strength of our relationships and reputation in the real estate industry gives us access to the best retail properties at optimum terms. Today, we have over 500 POS in tier 1 and 2 cities.
Mineral – the brand was launched in 2011 with a vision to change the norm in western wear fashion for women. Our experience and strengths were applied in designing and executing the marketing, distribution and retail strategy. Mineral product lines include clothing, handbags and fashion jewelry. These are sold at exclusive outlets, over 120 POS and large fashion ecommerce portals.